Privacy Policy

Alianza Importers, domiciled at 84 NE 410 Loop Suite 291 San Antonio, TX 78216, and in accordance with the provisions of Article 6, letter A, sections II and III of the Political Constitution of the United Mexican States, recognizes and privileges the privacy and confidentiality of any information either temporarily or permanently, including any data or personal information obtained for the purpose of registration in the electronic platform to offer goods and services.

We recognize that all personal information in our possession has been provided freely and voluntarily by its owners and/or has been acquired legitimately through appropriate legal means under the principle of privacy and confidentiality of information, in order to ensure the security and protection of the same and its owners. 

Personal information, including patrimonial or sensitive information, consists of data that can be used exclusively to identify or contact a single person. Personal information may be requested at any time when you contact Alianza Importers or an affiliated company. 

Alianza Importers and its affiliates may share personal information with each other and use it in accordance with this Privacy Notice. They may also combine it with other information to provide and improve our products, services, content and advertising.

We will maintain policies, physical, electronic and procedural safeguards to protect the confidentiality of information we collect about our customers and those who use and visit our Web site.  

Below are some examples of personal information and how we may use it. These examples are illustrative only and should not be considered an exhaustive description of our information collection and disclosure practices.

What information do we collect?

When you visit the Web site and go to the “Contact Us” section, we may collect various information, including your name, telephone number, and e-mail address.

How do we use your personal information?

The personal information we collect will be used to:

1) Informing and promoting services, products or events, including sending advertising and newsletters about Alianza Importers, any of the companies belonging to the same group and related promoters or advertisers; 

2) Quality and service evaluations, audits, analysis and research for the development and improvement of the service, products, contents, communications and advertising. 

3) To respond to your requests or comments.

Online information and data collection. 

You can visit us on the Internet without identifying yourself or revealing any personal information, including your e-mail address. We may select third-party companies that perform services on our behalf and use this information to record the number of visits, average time spent, pages viewed, and other statistical data about visitors to our Web site in general. We may also use this data to track site performance and facilitate site use.

We may compile the statistics gathered about our customers, sales, traffic patterns and services and provide them to third parties. However, when we disclose these statistics to third parties, we do not include personally identifiable information, unless you have agreed to receive personalized information. In addition, on some portion of our Web site you may submit personal information to us for specific purposes, such as contacting us and leaving us your requests, comments and suggestions. Information collected about you may include your name, address, telephone number and e-mail address.


The Web site, online services, e-mail messages and advertising may use “cookies” and other technologies, such as pixel tags and web beacons.

Cookies are small pieces of data (the “cookies”), stored by your Internet browser on the hard drive of your central processing unit (“CPU”). Like thousands of other Web sites, we use cookies to enhance your viewing experience and measure Web site usage. With the help of cookies, we can present you with personalized offers or content of interest to you. We may also use cookies to recognize you on subsequent visits or to remember your user name so that you do not need to re-enter it each time you visit our site. You can set your browser to notify you when you receive a cookie or to prevent cookies from being sent to you.

However, you should be aware that not accepting cookies may limit the functionality we offer when you visit our site. 

All information collected through cookies and other technologies is treated as general information. However, to the extent that local law considers IP (Internet Protocol) addresses or similar identifiers to be personal information, so do we. Similarly, to the extent that general information is combined with personal data, we will treat the combined information as personal information for purposes of the Privacy Notice.

As with most websites, information is automatically collected and stored in log files. This information includes IP (Internet Protocol) addresses, browser type and language, Internet Service Provider (ISP), referring/exit pages, operating system, time and date of visit, and page navigation data.

This information is used for trend analysis, site administration, site behavioral analysis, marketing and advertising services, and to gather demographic information about our user base as a whole.

E-mail Communications. 

From time to time, we may send you e-mails with information that you may find useful, including information about our products and services or offers from other affiliated companies or third parties. You may opt out of receiving these e-mails if you wish. 


We use encryption and authentication tools to protect the information we collect on our Web site. E-mails outside of our Web site, however, may not be protected.  


When you visit our Web site you can access certain features without revealing your identity or other personal information. We will not collect any information about you when you use these features. In order to access and use other features, we may collect personal information, such as the “Contact Us” section.

Information We May Disclose and To Whom We May Disclose It 

We may disclose the information collected to other individuals and companies as mentioned below. These persons are obliged to use such information exclusively for the purposes stipulated. Information may be disclosed in the following ways: 

Disclosure of information to service providers. 

We may disclose personal information collected to third parties, such as service providers in connection with the services contracted by you. 

In all cases, we require service providers to whom we disclose personal information to comply with our Privacy Policy and use the information only for the purposes for which they have been engaged. We disclose personal information to these providers in order to better serve you. 

Disclosure of information to other affiliated companies 

We may disclose identifying information such as name, address, telephone number and transaction information to other affiliated companies or subsidiaries for the purposes set forth above. 

Disclosure of Other Information Permitted by Law 

We may be required to disclose your personal information pursuant to a law, judicial proceeding, administrative proceeding, legal action, and/or as requested by authorities within or outside your country of residence. We may also disclose the information if we believe that for reasons of national security, law enforcement, or other issues of national importance, such disclosure is necessary or desirable.

Prohibition on Disclosing Information for Other Purposes 

We will not share your personal information with outside companies for purposes other than those described above. For example, we will not sell personal information to outside companies who wish to offer their products and services. 

Protection of Personal Information

Alianza Importers takes administrative, technical or physical precautions to safeguard your personal information from loss, theft, or misuse as well as from unauthorized access, disclosure, modification or destruction.

Security of information collected 

We maintain strict measures to protect your personal information from unauthorized or improper access. Access to personal information is restricted to employees and service providers who need to know that information for legitimate business purposes. Employees and service providers who violate our Privacy Notice will be subject to appropriate disciplinary action and/or sanctions. 

Revocation of Consent and Exercise of ARCO Rights

The owner of the information or his legal representative must request in writing to the data controller the revocation of consent for the processing of personal data and/or the exercise of the rights of Access, Rectification, Cancellation and Opposition, under the terms of Chapter IV of the Federal Law on Protection of Personal Data Held by Private Parties to the following email: 

Limitation and/or Disclosure of your data 

You may limit the use or disclosure of your personal data by sending your request to the following email: 

Integrity and Retention of Personal Information

Alianza Importers guarantees to keep personal information accurate, complete and up to date. Personal information will be retained for the period necessary to fulfill the purposes set forth in this Privacy Notice, unless a longer retention period is required or authorized by law.

Contacting Us 

If you have any questions about this Privacy Notice, please contact us at We welcome your questions and suggestions about our privacy policy. 

Changes to this Privacy Notice 

Changes to this notice will be posted on the web site.  We recommend that you check this Privacy Notice periodically to stay informed of any changes. Although we reserve the right to modify or supplement this Privacy Notice, any significant changes will be posted on our Web site.

By not actively objecting to the terms of this Privacy Notice you consent to the distribution of personal information or consumer reports as described above.

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